SEO

cargurus

Dealers Lock Down Your Website ASAP!

Across the automotive industry, many dealers are utilizing a CarGurus third-party endorsement badge on their dealership’s website. According to CarGurus’ website, third party endorsement badges help dealers, “close more sales by showing customers your best deals.” What dealers don’t know, is an endorsement badge is actually a lead form that CarGurus is using to “capture”, …

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Link Between PPC and SEO

Understanding why the Link Between PPC and SEO Is Important

Implementing a Synergistic Strategy Often times, within the marketing department of any given company, the department will be roughly divided into two different teams: those who deal with PPC, or pay-per-click advertising, and those who deal with SEO, or search engine optimization. The conventional wisdom in the field states that these two things should be …

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ADA Compliance

ADA Compliance

Understanding ADA Website Compliance in 2019 When you think of ADA (Americans with Disabilities Act), you may think about a department store, restaurant, a hotel or even public housing, such as a condo or apartment building. What you may not be aware of is the fact that the internet is now being included as a …

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